2025 Legal Client Experience Report

TABLE OF CONTENTS

Overview
Legal Services Has a Client Experience Gap
Law Firms Haven’t Fully Harnessed AI Tools for Client Experience
Law Firms Must Mobilize Happy Clients to Become Active Promoters
The Modern Legal CX Playbook
Methodology & Respondent Profiles
Download the Full Report
Firms that modernize and measure the client experience to align with the expectations of today's consumers achieve measurable better business outcomes.

Today’s legal clients expect more. Inspired by the on-demand experiences they get from companies like Uber and Amazon, they now want that same level of transparency, instant access, and proactive communication from their law firm. But most firms aren’t set up to meet those expectations, leaving clients in the dark and frustrated.

This report explores what it takes to deliver a modern legal client experience — one defined by clarity, confidence, and trust. By combining survey insights with real-world data, we’ve identified the key actions that lead to happier clients and stronger firms. It’s not about overhauling your operations; it’s about making meaningful changes to meet clients where they are today.

Legal Services Has a Client Experience Gap

This research revealed that the average law firm is falling short of client expectations—not due to a lack of care, but because they’re relying on outdated tools to fight modern battles, creating a “CX Gap” that shows up in four key ways.

The Perception Gap

While most attorneys believe their firm is caring, fewer clients agree. In fact, 72% of attorneys say their firm is caring, but only 40% of clients described the firm they worked with as caring. A key reason behind this perception gap is that many firms don't consistently ask clients for feedback. Only 21% of clients said their firm cared and asked for feedback.

72%
of attorneys say their firm is “caring”
72%
of attorneys say their firm is “caring”
40%
of clients say their firm is "caring"
40%
of clients say their firm is "caring"

Data from legal client engagement platforms shows that regular, in-app feedback keeps firms aligned with client expectations. Without it, firms rely on assumptions; with it, they gain the clarity to act early and protect client satisfaction and reputation.

The Communications Gap

Most firms still rely on phone calls, emails, and in-person meetings — channels that fall short of the on-demand access today’s clients expect. Without a self-service tool, clients turn to frequent calls and emails for updates.

9%
A mere 9% of firms offer a self-service mobile app to clients

But when they do, engagement soars. Platform data shows adoption rates over 80%, saving the average firm more than 1,300 hours a year. Yet most law firms aren't making the connection: the app isn't just a convenience—it's a communication powerhouse that transforms the client experience.

The Measurement Gap

Only 7% of law firms track Net Promoter Score (NPS), unlike most major companies that use it to gauge client sentiment. As a result, the vast majority lack insight into who their promoters and detractors are.

Donut chart showing a large green section labeled 66% and a smaller green segment labeled 7%, highlighting a significant difference between two measured values.

In contrast, legal client engagement platforms automate feedback collection, enabling 100% of user firms to track NPS — with an average score of 65, well above the industry norm and considered excellent.

The Operations Gap

Many firms aren't tracking key execution metrics like response time or case duration — both of which directly impact client experience. Only 35% measure response time, and just 25% track total case time.

35%
35% of firms measure response time
25%
25% of firms measure case resolution time

Platform data shows that shorter response and resolution times consistently lead to higher NPS. Simply starting to measure these metrics is the first step toward improving them.

Testimonials

Trusted by Legal Industry Leaders

See what experts and innovators are saying about the Legal CX Report — and why it’s changing the conversation around client experience.

Daniel Farrar

"Firms that leverage technology to engineer trust at scale don't just resolve cases, they resolve uncertainty. This study is your blueprint for transforming client experience into your most powerful growth engine."

Ryan McKeen &
Brittany Green
Co-Founders of Bestera.io

“The new Legal CX Report from Case Status is a must-read for any firm that cares about delivering an exceptional client experience. It doesn’t just highlight what’s broken in the industry — it gives every legal team a clear, practical roadmap to close the communication gap and build lasting trust. At Bestera.io, we see firsthand how powerful it is when firms turn insights like these into action.”

Tiffanny Angel
Head of Partnerships, Yocierge.com

“The Legal CX Report from Case Status is eye-opening — and urgently needed. At Yocierge, we know how critical it is for law firms to modernize the way they communicate and serve clients. This report arms firms with the data and insights to do exactly that. It’s a powerful resource for any team ready to raise the standard of client care.”

Jeffrey Robbins
Director of Client Experience, DM Law

"The Case Status CX Report helped us see into the heart of what our clients truly experience. In personal injury cases, emotions run high. By tuning in to real-time client feedback and pairing it with our internal metrics, we’ve been able to respond with more empathy, clarity, and care. It’s not just about resolving cases, it’s about restoring trust when people need it most.”

Law Firms Haven’t Fully Harnessed AI Tools for Client Experience

AI is already streamlining legal tasks — but most firms haven’t fully applied it to client engagement. While many use AI for admin work, they’re missing opportunities to reduce client uncertainty and improve response times where it matters most.

AI reduces time spent on status updates

Clients frequently call or email for basic updates — so much so that 86% of surveyed attorneys handle case status updates daily via phone or email. This eats into valuable time and slows workflows.

Pie chart with a large blue section representing 86%, and a small sliver showing the remaining percentage, emphasizing a dominant data segment.
1,329

hours saved annually, on average

AI-powered legal engagement platforms automate these updates, saving time and cutting down on repetitive outreach.

Legal client engagement platform data shows that when user firms use AI-powered messaging that integrates with the firm’s case management systems, they save valuable time - to the tune of 1,329 hours saved annually, on average.

Faster responses = happier clients

One in four clients reported feeling anxiety from not knowing what was happening with their case — yet only 35% of firms measure response time. If you measure response time, you can improve it to create happier clients.

With AI built into the communication workflow, firms can respond faster and reduce client uncertainty. That speed and clarity lead directly to stronger satisfaction and higher NPS.

Key Finding #3

Law Firms Must Mobilize Happy Clients to Become Active Promoters

Happy clients fuel growth — but only if firms turn satisfaction into advocacy. While most firms meet client needs, only 1 in 3 exceed them — the level needed to create true promoters. And since emotion drives reviews, it's the experience, not just the outcome, that matters most.

Positive emotions that lead to positive online reviews include:
Trust
53% felt trust that their legal team cared and asked for feedback
Relief
52% felt relief from proactive case updates
Reassured
48% felt reassured by on-demand access
Negative emotions that lead to negative online reviews include:
Neglected
37% felt neglected
Confused
26% were confused about where to find information
Frustrated
23% were frustrated by slow responses or unclear next steps
31%
Only 31% of attorneys use automation to collect reviews

69% must remember to ask clients to leave a review — then manually check online review sites to see if they did it.

By creating positive emotional experiences that drive client advocacy — and by using CX AI to scale those experiences, measure client satisfaction, and collect reviews — firms can transform their client base into a powerful marketing engine.

In contrast, CX AI helps firms scale these positive experiences, measure satisfaction, and drive reviews — resulting in an average Google rating of 4.5 stars and 161 reviews per year. User firms also track promoter data, with 77.3% of clients identified as promoters.

The Modern Legal CX Playbook

These target benchmarks come from anonymized client engagement activity, messaging, and usage data from the Case Status legal client engagement platform — the world’s largest database of legal CX data.
COMMUNICATE
Implement a CX AI platform:
Choose a highly-rated self-service mobile app that integrates with your case management system to automate routine communications.
Proactively update clients:
Don't wait for clients to ask for status updates.
Automate case status notifications:
Use technology to automatically alert clients via push notifications when certain case events occur.
Provide on-demand access:
Give clients 24/7 access to their case information and documents through a mobile app that meets their expectations.
Create positive emotions in clients:
Focus on creating the three key emotions that drive positive online reviews and referrals: reassurance, relief, and confidence.
MEASURE
Track your NPS score:
Measure client satisfaction with a simple Net Promoter Score survey at key points throughout the case lifecycle. Target benchmark: NPS of 75
Track response time:
Gain visibility by measuring response time and work to decrease it.

Target benchmark: reply rate of 5.29 hours
Track case velocity:
Measure case resolution time and work to decrease it. (There is no target benchmark since time on desk varies based on practice area.)
Segment clients by promoters, passives, and detractors:
Know likelihood to recommend.

Target benchmark: 77% promoters, 10% passives, 12% detractors.
Track your Google rating:
Review it monthly. Target benchmark: 4.5 stars
MOBILIZE
Systematically collect reviews:
Use AI to automatically request reviews from satisfied clients at key trigger points in their client journey.
Identify detractors early:
Quickly identify and address client dissatisfaction before it escalates.
Implement immediate intervention for passives/detractors:
When clients give neutral or negative NPS scores, have a standard protocol for personal outreach.
Build Gen Z-ready experiences::
Audit your client experience through the lens of digital natives. Target benchmark: Mobile-first, on-demand access, modern interface.

Methodology & Respondent Profiles

We took a three-pronged approach to data collection:
Independent survey of 433 law firm clients; we refer to this audience as “clients.”
Independent survey of 109 practicing attorneys; we refer to this audience as “attorneys.”
Anonymized client engagement activity, messaging, and usage data from the Case Status legal client engagement platform; we refer to this audience as “user firms.”
All survey data was collected in March and April 2025. The Case Status data leveraged in this report was from fiscal year 2024.
100% live in the United States.
100% work at a law firm located in the United States.
Platform Data Usage & Privacy
The security and privacy of customer data is our top priority at Case Status. In preparing the Legal CX Report, Case Status data operations team observed the highest standard of data collection and reporting. All data insights were obtained in strict accordance with Case Status Terms of Service. All extracted data was aggregated and anonymized. No personally identifiable information was used. No data belonging to any law firm’s clients was used. Aggregate data has been generalized where necessary to avoid instances where individual firm data could be identified. Additionally, raw data sets will never be shared externally. Case Status is effectively a tally counter for interactions. Similarly, as users interact with the Case Status platform they trigger usage signals we can count and aggregate into data sets. We can identify trends without collecting information that reveals anything specific about individual customers.
433
Client
109
Attorneys
Anonymized platform data
User firms

How One Platform Saves Firms 1,329 Hours a Year.