How AI is Changing the Law Firm Growth Game
Event Time:
Join Case Status and BluShark Digital for a CLE-accredited session on how artificial intelligence is reshaping search, visibility, and client experience. Learn how “Ask Engines” like ChatGPT and Gemini interpret reviews, responsiveness, and authenticity—and what law firms can do to stay ahead.
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Meet Our Esteemed Panelists:
Paul specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers. He is passionate about technology: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.
William McCreight is a Senior Account Executive at BluShark Digital, where he helps law firms craft custom digital marketing strategies that drive measurable growth. With over six years of experience in SEO, content strategy, and client partnership development, William specializes in translating complex search algorithms into actionable marketing tactics for law firms. Since joining BluShark in 2020, he has played a key role in guiding firms through the evolving landscape of search and reputation management—helping them align visibility, reviews, and client experience with ethical best practices. Based in Washington, D.C., William is passionate about helping firms thrive in the age of AI-driven search and “Ask Engine Optimization.”
About this event
AI is rewriting the rules of law firm marketing.
In this CLE webinar, experts from Case Status and BluShark Digital explore how Google, Gemini, and ChatGPT now evaluate law firm visibility using experience signals—not just keywords. Learn how to ethically leverage reviews, client sentiment, and Case Status Client Intelligence™ to strengthen your ranking and reputation in the AI era.
Speakers include Paul Bamert, VP of Marketing at Case Status, and William McCreight, Director of Business Development at BluShark Digital.
Earn CLE credit and walk away with the Ask Engine Optimization Playbook for law firms.
Other Events
Join us for a live session on the future of legal client engagement and how Case Status is helping firms turn insight into action. We’ll cover our upcoming product roadmap, share a demo of new AI-powered features like Message Filters and Recommended Response Enhancements, and explore how firms are leveraging automation and data to reduce admin work and elevate the client experience. You’ll also get an early look at key trends from our upcoming Client Experience Report.
As a legal professional you are always looking for better ways to run your business and client portals are one of the hottest search items on Google. But as with any hot topic, there is a bunch of noise out there in the marketplace. This session is intended to help deconstruct the finer points so you can make more informed decisions about the future of your law firm.
Join us to get a plan for how, why and when to use your available client communication channels and where portals fit into the whole conversation.
Transformative Law Firms that use Case Status see Results
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