How AI is Changing the Law Firm Growth Game
Event Time:
Join Case Status and BluShark Digital for a session on how AI is reshaping search, visibility, and client experience. Learn how “Ask Engines” like ChatGPT and Gemini interpret reviews, responsiveness, and authenticity—and what law firms can do to stay ahead. Also learn how AI is being leveraged to scale more empathy from law firm staff to clients, ultimately driving more reviews and referrals. In both cases, law firm growth is the overall benefit.
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Meet Our Esteemed Panelists:
Paul specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers. He is passionate about technology: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.
William McCreight is a Senior Account Executive at BluShark Digital, where he helps law firms craft custom digital marketing strategies that drive measurable growth. With over six years of experience in SEO, content strategy, and client partnership development, William specializes in translating complex search algorithms into actionable marketing tactics for law firms. Since joining BluShark in 2020, he has played a key role in guiding firms through the evolving landscape of search and reputation management—helping them align visibility, reviews, and client experience with ethical best practices. Based in Washington, D.C., William is passionate about helping firms thrive in the age of AI-driven search and “Ask Engine Optimization.”
About this event
AI is rewriting the rules of law firm marketing and law firm operations.
In this webinar, experts from Case Status and BluShark Digital will build upon two previous sessions where we went deep on the ideas of SEO and LSA and happy clients. Now it's time for v3 where we go deep on these same ideas in the AI era!
Explore how Google, Gemini, and ChatGPT now evaluate law firm visibility using experience signals—not just keywords. Real substance online about your firm will drive the hiring process. Learn how to ethically leverage unique content, reviews, client sentiment, and Case Status Client Intelligence™ to strengthen your ranking and reputation online in the AI era.
Speakers include Paul Bamert, VP of Marketing at Case Status, and William McCreight, Director of Business Development at BluShark Digital.
Walk away with the Ask Engine Optimization Playbook for law firms.
Other Events
As a legal professional you are always looking for better ways to run your business and client portals are one of the hottest search items on Google. But as with any hot topic, there is a bunch of noise out there in the marketplace. This session is intended to help deconstruct the finer points so you can make more informed decisions about the future of your law firm.
Client engagement is evolving—are you keeping up? Join Ben Leader, Partner at Elrod Pope, as he discusses his playbook, results, and best practices from using AI and their mobile app to manage client communication while staying personalized. Ben Leader, Partner at Elrod Pope, is a personal injury attorney in Rock Hill, SC, who specializes in motorcycle accident cases. Ben will share how his firm has leveraged Case Status’ 5-star mobile app to streamline client communication and provide seamless, real-time updates—creating a better experience for both attorneys and clients.
You’re collecting client feedback—now it’s time to put it to work. In this value-packed session, our experts will show you exactly how to turn Net Promoter Score (NPS) insights into clear, measurable actions that strengthen relationships, boost referrals, and fuel your firm’s growth.
Transformative Law Firms that use Case Status see Results
Why choose Case Status?
