How AI is Changing the Law Firm Growth Game
Event Time:
Join Case Status and BluShark Digital for a session on how AI is reshaping search, visibility, and client experience. Learn how “Ask Engines” like ChatGPT and Gemini interpret reviews, responsiveness, and authenticity—and what law firms can do to stay ahead. Also learn how AI is being leveraged to scale more empathy from law firm staff to clients, ultimately driving more reviews and referrals. In both cases, law firm growth is the overall benefit.
Case Status needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
Meet Our Esteemed Panelists:
Paul specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers. He is passionate about technology: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.
William McCreight is a Senior Account Executive at BluShark Digital, where he helps law firms craft custom digital marketing strategies that drive measurable growth. With over six years of experience in SEO, content strategy, and client partnership development, William specializes in translating complex search algorithms into actionable marketing tactics for law firms. Since joining BluShark in 2020, he has played a key role in guiding firms through the evolving landscape of search and reputation management—helping them align visibility, reviews, and client experience with ethical best practices. Based in Washington, D.C., William is passionate about helping firms thrive in the age of AI-driven search and “Ask Engine Optimization.”
About this event
AI is rewriting the rules of law firm marketing and law firm operations.
In this webinar, experts from Case Status and BluShark Digital will build upon two previous sessions where we went deep on the ideas of SEO and LSA and happy clients. Now it's time for v3 where we go deep on these same ideas in the AI era!
Explore how Google, Gemini, and ChatGPT now evaluate law firm visibility using experience signals—not just keywords. Real substance online about your firm will drive the hiring process. Learn how to ethically leverage unique content, reviews, client sentiment, and Case Status Client Intelligence™ to strengthen your ranking and reputation online in the AI era.
Speakers include Paul Bamert, VP of Marketing at Case Status, and William McCreight, Director of Business Development at BluShark Digital.
Walk away with the Ask Engine Optimization Playbook for law firms.
Other Events
Join us to get a plan for how, why and when to use your available client communication channels and where portals fit into the whole conversation.
You’re collecting client feedback—now it’s time to put it to work. In this value-packed session, our experts will show you exactly how to turn Net Promoter Score (NPS) insights into clear, measurable actions that strengthen relationships, boost referrals, and fuel your firm’s growth.
Discover how Sheila Hiestand, a solo practitioner who frequently goes head-to-head with massive law firms, is using tech like Neos, Case Status, and others to outpace the Am Law 50. In this fast-paced webinar, Sheila shares how automation, AI, and client portals help her and her staff deliver top-tier results without the burnout. Walk away with real-world strategies to scale your firm, wow clients, and win. The best part? No massive team required!
Transformative Law Firms that use Case Status see Results
Why choose Case Status?
