CX = ROI: Turning Great Service into Sustainable Referrals
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In this CX Summit panel discussion, legal leaders explore why client experience is no longer a “soft” initiative—but a measurable driver of revenue and long-term growth. As client expectations rise, firms that prioritize proactive communication, relationship-building, and client intelligence consistently outperform those relying solely on marketing spend.
Panelists share how referrals and organic cases deliver higher-value outcomes, where friction occurs in the client journey, and how data, AI, and technology support better service without sacrificing the human connection.
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Meet Our Esteemed Panelists:

As a seasoned operations executive, Melissa has spent the past 20 years scaling businesses, specifically law firms, across the country, creating systems and processes and managing the growth and expansion of their teams, services, and locations.

Shawn Lehocky is the son of a union steamfitter whose passions are technology and physics. Perhaps that’s why he sees his main responsibility as Chief Executive Officer of Pond Lehocky Giordano LLP as future-proofing the firm.
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Ken Hardison is the founder of PILMMA and a leading authority on law firm growth. After building two successful firms, he now helps attorneys scale through proven marketing and management strategies. Known as the “Millionaire Maker,” Ken has authored several books and speaks nationally on growing high-performing, client-focused practices.
About this event
Client experience is no longer a cost of doing business—it’s a growth strategy.
In this CX Summit session recap, law firm leaders break down how evolving client expectations, proactive communication, and data-driven insights transform client experience into measurable ROI. You’ll learn how firms use CX to improve retention, increase referrals, and justify technology and service investments directly tied to revenue and long-term firm value.
This session is ideal for partners, owners, and operations leaders looking to align client experience with profitability, reputation, and sustainable growth.
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