Better Experiences, Better Results: Scaling with CX + Growth Habits
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The most successful firms don’t just chase growth — they deliver client experiences that fuel it.
Join Mike Morse and Paul Bamert for a co-hosted webinar that bridges Fireproof’s law firm growth framework with insights from the 2025 CX Summit and 2025 Legal Client Experience Report. You’ll discover how to close the client experience gap, use AI where client work really happens, and transform satisfied clients into active promoters who power sustainable growth.
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Meet Our Esteemed Panelists:
Paul specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers. He is passionate about technology: helping businesses like law firms run better while at the same time delighting the consumers they serve. Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.
Mike Morse is the founder of Mike Morse Law Firm, Michigan’s largest personal injury firm, which has recovered over $1 billion for clients. He is also the author of the best-selling book Fireproof and the founder of Fireproof Performance, where he coaches and consults with law firm leaders on scaling through systems, processes, and purpose-driven leadership. Mike brings more than a decade of experience turning a boutique practice into a nationally recognized firm by combining business discipline with client-first principles.
About this event
Why Attend?
Clients today expect Amazon-like transparency, instant updates, and mobile-first access. Yet:
- Only 9% of firms offer self-service apps.
- Only 7% of firms track NPS, the #1 metric of client loyalty.
- Attorneys think they’re responsive — but clients disagree.
This session will show you how firms can future-proof by combining Fireproof leadership habits with CX AI strategies to:
- Save staff 1,329+ hours a year through integrated automation.
- Cut response times to ~5.3 hours and boost NPS scores.
- Mobilize promoters for 4.5★ ratings and 161+ reviews a year.
What You Will Learn?
- Fireproof Habits: The processes, dashboards, and cultural alignment that drive law firm resilience.
- Closing the CX Gap: Four gaps (perception, communications, measurement, operations) every firm must address.
- AI Where Work Happens: How CX AI reduces admin, speeds replies, and gives clients proactive “no-update updates.”
- Mobilizing Promoters: Turning happy clients into a marketing engine that compounds reviews and referrals.
- Future-Proof Playbook: Benchmarks and immediate steps to build a scalable, client-first firm.
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